Behind The Chair with Rebecca Dickenson

Objective : Complete Instagram set up and content creation in line with the podcast episodes. Gain community across new platform and drive traffic to Podcast to increase overall listeners and downloads.

What We Did:

  • Set up and developed the podcast's Instagram presence from the ground up.

  • Created engaging content around each podcast episode to encourage discovery and discussion.

  • Repurposed podcast content into social-first posts and promotional content.

  • Built a consistent visual identity across the platform.

  • Created full brand identity including logos and designs.

  • Created content designed to grow a new community and drive listeners back to the podcast.

A woman with long, wavy blonde hair smiling at the camera. Text overlay identifies her as Robyn Dickenson, an award-winning hairdresser, and host of 'Behind the Chair with Rebecca Dickenson'.
A promotional graphic for a podcast episode titled '3 Conversations That Stayed With Us,' featuring on the podcast 'Behind the Chair' with Rebecca Dickenson. The background shows a blurred image of a golf cart.
Promotional poster for a podcast called 'Behind the Chair with Rebecca Dickenson'. The poster features an image of a professional microphone with a dark background. The text highlights the show's focus on speaking out, standing strong, and listening, and informs that the podcast is available on all platforms.
A dark blue and gold graphic with the message: Thank you for 3.1K listeners! Behind the Chair with Rebecca Dickenson.
Quote on a dark background about women being stronger than they realize, by Aly, Gracefully Solo. Below the quote is the text "Behind the Chair with Rebecca Dickenson" and a microphone logo.

Results:

+5.0k

Views on Instagram in first 30 days

+192

Interactions within first 30 days

"Working with Serena at The Creative Collective has made such a difference to how we showcase Behind the Chair online. They took our podcast content and turned it into engaging social media content that actually feels like us. They're creative, easy to work with and always come up with ideas I wouldn't have thought of myself."

— Rebecca Dickenson